Capture. Qualify. Close — Instantly.

Supercharge your mortgage sales pipeline with AI-powered voice agents built for lenders.

Features

Fast Lead Qualification. Better Borrower Experiences. More Closed Loans.

Built for lenders and originators, Marr Labs' AI-powered voice agent helps you connect faster, qualify smarter, and convert more deals. Engage borrowers instantly, reduce costs, and scale effortlessly—so you never miss a revenue opportunity.

Direct-to-consumer Lenders

Automate initial lead response and qualification for real-time engagement that beats the competition to the call.

Retail Mortgage Lenders

Scale up (or down) instantly—without hiring—to meet market shifts and refinance surges without breaking the bank.

Deploy in Days

No engineers required. Marr Labs comes pre-configured, integrates with your CRM, and starts delivering results right away.

Scale on Demand

From 1 to 10,000+ calls—scale instantly during rate shifts or campaign spikes, and pull back when volume slows

Reach Leads in Under 1 Second

Instantly call and qualify every new lead the moment they submit a form. Our AI handles first contact and follow-ups—so your team focuses only on high-intent, ready-to-close borrowers.

Proven Reliability

Over 1,000,000 calls completed. Marr Labs delivers 95%+ task success and 99.99% uptime—fully managed and monitored for you.

Wholesale Mortgage Lenders

Handle large call volumes with 24/7 AI agents that collect accurate borrower data and qualify leads at scale.

Bank Lenders

Deliver personalized mortgage experiences and uncover cross-sell opportunities for financial products—without increasing headcount.

Re-Engage Dormant Leads

Turn yesterday’s cold leads into tomorrow’s closed loans. Our system integrates directly with your CRM, POS, and LOS to revive old contacts with personalized, proactive outreach.

Fully Managed, Zero Headaches

We handle the setup, integration, and ongoing performance—so your team doesn’t have to. No engineers needed. Just fast deployment, seamless scaling, and more time spent closing deals.

Enterprise-Grade Security and Uptime

Built for financial services, with AICPA SOC 2 compliance and 99.99% uptime. Your data stays safe, and your operations stay live—even during peak volume.

Keep Hot Leads on the Line

Avoid drop-off. Keep qualified borrowers engaged with intelligent conversation while routing them to the right licensed loan officer or broker—no awkward handoffs or long wait times.

Customizable to Your Business Needs

Verify employment, income, or any other key criteria using customizable flows tailored to your lending model. Capture the data that matters most—faster and more accurately.

Real-Time Call
Analytics

See everything. Track response times, qualification rates, data capture, and follow-up outcomes—so you can continuously optimize performance and prove ROI.

Build Trust with Branded Caller ID

Calls show up with your business name and verified number, giving borrowers confidence and boosting answer rates—essential for brokers and lenders competing for attention.

Voice That Matches
Your Brand

Choose from a range of professional voice options to reflect your brand’s tone—whether warm and friendly or fast and focused. Consistent, human-like interaction enhances borrower experience.

Tailored Scripts.
Faster Results.

Customize call scripts to match your process, brand voice, and goals. Align every interaction to drive conversions, qualify faster, and support your team’s unique workflow.

Watch our Ai Voice Agents in action.

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Simple, Transparent Pricing. Built to Scale.

No hidden fees. No long-term contracts. Marr Labs offers a pricing model that’s easy to understand, cost-effective to operate, and built to grow with your business. You only pay for what you use — and you know exactly what you’re getting.

$1,000 (one-time setup fee)  + $1,000 (monthly fee)

One-Time Setup Fee:
$1000

Covers model training and full system integration — including CRM, LOS, calendar, and call flows. We handle everything so you can launch fast, with no engineering required.

Cost of a Human Agent vs. AI Agent

Human Agent Cost

$57K / YR / FTE  

Fully-loaded cost per agent: $40K/year.

With industry standard utilization at 70%,
the true cost can exceed $57K/year.

Ongoing Service: $1,000/month

Includes 4,000 minutes per month, with additional usage billed at $0.25 per minute. No overage penalties. No surprises.

Marr Labs

$30K / YR  

$15.00 per hour = $30K/year,
before volume discounts

Empower Your Team – Enhance Service and Efficiency

Always Available

No breaks or vacations—24/7 availability.

Consistent Performance

High-quality interactions without fatigue.

Polite and Professional

Courteous tone in every conversation.

No Burnout

Stays focused and efficient, no matter the call volume

Get Up and Running, Fast

WORKING WITH MARR LABS

No technical expertise needed. We take care of the complex setup, so you can focus on fine-tuning what matters most. Align the system to your needs effortlessly—without the hassle of involving technical teams. Simple. Efficient. Ready to perform.

01. Intake

During a 1-hour meeting you provide your requirements and preferences

02. Build, Integrate, Test

We configure, integrate, and test your voice AI agent based on your specifications

03. Deploy

Your agent is deployed and ready to go to work.

Track success rates, data capture, and more through your call history dashboard

What Makes Marr Labs Different from other AI Voice Agents?

Our voice agents are designed to handle conversations with intelligence and adaptability, moving beyond rigid, scripted responses. By leveraging a dynamic network of interconnected information, our agents understand context, recognize complex relationships, and respond in real time with accuracy and nuance. This results in faster resolutions, more natural interactions, and a seamless experience that builds trust with your customers.

Our AI voice agents are not just another solution—they are built to enhance personalization, improve decision-making, and streamline business operations at every stage.

Proven, Scalable Solution

Tested with over 1,000,000 calls, our system easily scales to meet growing business demands.

Real-Time Adaptability

Designed to handle evolving information, our agents seamlessly engage leads and manages tasks with unmatched efficiency.

Robust, Dependable Performance

Achieving a 99% task completion rate, it delivers consistent, dependable results.

Ready to transform your sales pipeline?

Connect with Marr Labs to discover how our AI-powered Mortgage Loan Officer Assistant can enhance your lead qualification, borrower engagement, and closing efficiency.

Fill out the form and our team will reach out promptly to discuss how we can assist you.